Built for Speed. Proven in Practice.

Launch Execution

One Unified Global Launch Strategy — Delivered in 40% Less Time

How Shapiro+Raj’s TechManity™ approach turned 400+ interviews, 7,000+ pages of transcript data, and a vast clinical data landscape into aligned global narrative — and eliminated the research-to-activation gap

Market Assessment

Mapping High-Value Patient Opportunities for a Novel Dual-Mechanism Therapy — Before the Landscape Takes Shape

How a KOL-to-community-physician co-creation program across five global markets identified where a first-in-class combination therapy had the strongest right to win — and which patient opportunities would define its commercial positioning

Drivers+Barriers

Diagnosing the Barriers That Shape Adoption

How global treatment journey research uncovered the structural and specialist dynamics shaping adoption for a new therapy in inoperable early-stage lung cancer.

Positioning

Extending an Established Oncology Brand into New Treatment Settings

How a two-phase qual-to-quant positioning program tested four territories, identified the single narrative that held across every treatment setting, and delivered statistically grounded prescribe intent data by setting and user type